Cleo Annex Salon

Cleo Annex gets an online overhaul with a grungy and hip style to fit their industrial atmosphere.

The Purpose

Voted the best salon in Ventura, California in 2009, Cleo Annex Salon has faithfully cut and styled the hair of its customers for over 35 years. During this time, it has developed a reputation for embodying high-end quality with a distinctly edgy and industrial touch.

We were tasked with creating a website that not only conveyed the salon's unique atmosphere, but also showcased its talented, Vidal Sasson trained and certified stylists.

The Process and End Result

From the moment we first stepped foot into Cleo Annex Salon, it was apparent that the only way to accurately capture its essence was to use photography. A lot of photography in fact. Using our Canon 40D camera and two, giant Travelite 1000 lights with softboxes, we took hundreds of photos to use for the website. The interior and exterior of the salon was photographed, and over the course of several photo shoots, head shots of each of Cleo Annex Salons' stylists were taken as well. For location shots, photos were desaturated with a high contrast to represent the grungy feel of the salon.

PHP and MySQL was used to create a directory that lists the salon's stylists, each of which have their own profile that contains their prices, schedule and portfolio. Every profile was given a unique URL, both for Search Engine Optimization (SEO) and to allow stylists to easily link potential clients to their profile.

The website was a huge success. In addition to the glowing feedback it received from Cleo Annex Salon, the website was featured on CSS Mania, The Best Designs, and many other gallery websites.

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Information Architecture
User Interface Design